Social Media

June 30, 2020 JC - Innovation


Social Media Day is celebrated on June 30 of every year as part of the recognition to these tools in the communication process of the world population thanks to Internet, which should be responsibly used to protect our privacy.

What is the origin of Social Media Day?

It’s the year 2010 and Mashable, a news and technology website founded by Peter Cashmore, launched the initiative to recognize social media as a means of communication that keeps communities around the world informed about all kinds of topics with veracity and velocity.

Platforms such as Facebook, Instagram, Twitter and WhatsApp, among others, became more relevant thanks to their marketing and advertising potential that has promoted businesses, personal brands of people with distinctive personalities who have become influencers, or to boost communication between famous showbiz people or politicians and their audience.

We use them every day, but...

What are social media?

They can be defined as:
Structures created on Internet to connect people from around the world based on their interests to develop effective bonds and foster personal or work relationships.

Social media are neither created nor destroyed, they are only transformed…

Well, well we already know that they were created, but actually, after the boom of the most popular ones, there are “new” ones that compete for the attention of Internet users.

Just as once there was a social network called Vine, in this day and age the platform TikTok is present in Mexico with a great boom.

Its success among Generation Z is due to the Snack Content trend, that is, brief, creative and visual content and, consequently, easy to share.

In view of the foregoing, TikTok’s success is not unusual if we consider that the platform suggests to edit and consume vertical videos that last less than 15 seconds.

Not everything is laughter though...

Social media can be used for many purposes: entertainment, SEO, sales. However, we seldom read the fine print when we create an account in any of these platforms.

We offer the following recommendations, it doesn’t matter if you are Generation Z or a Baby Boomer:

-Seemingly, you will waste several hours reading privacy notices or Terms and Conditions but in fact you will only invest a few minutes to know how the platforms will use your information and for what purpose.

FaceApp is the popular app that makes you look older or younger and, more recently, morphs your traits to show you a glimpse of what you would look like as the opposite gender. However, before long it was known that the app reserves the right to use your image (without explicit knowledge) and share it with third parties with commercial purposes.

Learn how to eliminate your information from FaceApp here

-Don’t communicate everything, avoid sharing at all costs your address or telephone number in your posts. You can even setup the privacy of your posts so that only you or certain contacts may see them.

-Don’t accept every friendship request you receive, especially if you don’t know the user in person. Even though the objective of social media is to connect people, it is advisable to interact only with those persons whom you had the pleasure of meeting personally and not through a screen. Remember how easy it is to create a personality in the social media…


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